There needs to be a sweet spot that suits both customer and supplier. I think $35.99 for one site is a little high and is stopping people joining and getting the content in a legitimate way. I think a fair price to start is maybe $20 for one site, 2 for $35 and 3 for $50 or even $45. That sort of price point I believe would entice more first time customers to join and for long time users to invest in some of the other sites they may have ignored in the past.