Some ads are obvious fakes. Others are difficult to tell whether they are real or not. Sometimes the ads you think are fake are really the chick in the photos. I have been pleasantly surprised a few times. A few times, the girl turned out to be the one in the photos, but seeing them in person is a huge disappointment. Photoshop does wonders to their appearance. I can recall only once or twice when the girl I meet isn't the one in the photos.